Editing UTM parameters (section)

== Step-by-Step Instructions for Using UTM Parameters ==

1. **Create a Campaign or Automation**:
   - Navigate to your ActiveCampaign dashboard and select either the **Campaigns** tab for a new campaign or the **Automations** tab for an automated workflow.

2. **Add Links to Your Content**:
   - In the campaign or automation email editor, insert the links where you want to track clicks. Ensure that these links will lead to your desired destination URL.

3. **Enable UTM Parameters**:
   - In the settings for your campaign or automation, specifically look for options related to the Google Analytics integration. You may need to toggle an option to enable the automatic addition of UTM parameters for your links.

4. **Customize Your UTM Parameters**:
   - Depending on your marketing strategy, customize your UTM parameters. Common UTM parameters include:
     - **utm_source**: Identify the source of the traffic (e.g., newsletter).
     - **utm_medium**: Specify the medium (e.g., email).
     - **utm_campaign**: Define the specific campaign (e.g., spring_sale).
     - While customizing your parameters, remember their significance in tracking different variables.

5. **Preview and Test**:
   - Utilize the preview feature to test your campaign or automation, confirming that the UTM parameters are correctly appended to the links.

6. **Launch Your Campaign**:
   - Once everything looks good, you can publish your campaign or activate your automation. 

7. **Track Performance**:
   - After some time, check your Google Analytics account to see how the UTM parameters have recorded traffic and conversions resulting from your outreach.