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Split testing
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== Step-by-step instructions == Creating a split test within the '''Send an email''' action is straightforward. Here are the detailed steps to set it up effectively: 1. **Access Automations**: Click on '''Automations''' from the left menu. 2. **Select Automation**: Open an existing automation or create a new one. 3. **Add Action**: Click the (+) node at the desired point in your automation where you want to add the '''Send an email''' action. 4. **Choose Action**: Select the '''Send an email''' action option. 5. **Create Email**: Design your email. The original email will act as the base for the split test variations. Ensure the email is fully completed, including necessary fields and design elements, before proceeding. 6. **Initiate Split Test**: Click '''Create a split test''' next to the '''Email name'''. The original email will be saved as "Test 1", and "Test 2" will be created in a new tab. 7. **Add Variations**: Click '''Add test''' to introduce additional variations. You can have up to five total test variants. 8. **Edit Variants**: To modify the subject line and preheader of each variant, select the relevant tab and enter your changes. 9. **Modify Email Content**: - Use the '''Edit Design''' button on the content preview to access the Email Designer. - Make any changes in the relevant email variant tab. - Click '''Save and exit''' to return to the '''Send an email''' action draft. 10. **Configure Split Settings**: Click the settings icon next to '''Add test''' in the '''Send an email''' modal. Adjust the send percentage for each test email under '''Split Settings'''. 11. **Set Email Options**: If required, configure additional send options by clicking the settings icon and then selecting '''Email Settings'''. 12. **Activate Test**: Once you finish configuring variants, click '''Finish split test''' to activate, or choose '''Save as draft''' to leave the actions pending. === Use AI to create email variants === You can leverage artificial intelligence to generate new content for your email variants: 1. Within the '''Send an email''' modal, select '''Create a split test'''. 2. For the variant you're editing, click '''Edit with AI'''. 3. Choose which elements (Content, Subject Line, Preheader) you want AI to modify. 4. Enter a prompt requesting how AI should adjust the corresponding content.
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