Editing Sites (section)

== How does Site Tracking work? ==

Site tracking shows you which pages on your website were visited by known contacts. 

To use this feature, whitelist your URL on the Settings > Tracking page in your ActiveCampaign account. We then provide you with a tracking code that you need to add to the footer of every page on your website that you wish to track visits to. This tracking code sends page view data to your ActiveCampaign account.

Only one site tracking code is generated. If you want to track multiple sites, you should use this one site tracking code on all sites. We do not support placing the site tracking code through third-party platforms, such as Google Tag Manager, as doing so can cause issues with tracking. The code should be placed directly on the website.

We use first-party cookies to track visits to every page on your site with the ActiveCampaign site tracking code installed. A first-party cookie is a cookie that is created by the domain that the contact is visiting. When the contact visits your site, their web browser saves data files to their computer under the website's name. This provides transparency to your contacts about where these tracking cookies came from and where their information is being stored.

First-party cookies cannot be shared or transferred from website to website. This is to protect the security of your contacts. If you have multiple websites listed in your ActiveCampaign account that use site tracking, contacts will need to be identified for each site to track their page visits. That contact must be identified to associate page view data with them. This allows us to link page visits with their email address. Page visit data is then stored in your account and is available on the contact's record and in the segment builder.