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Individual SMS Campaign Performance report
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== Step-by-Step Instructions == Upon accessing the '''Individual SMS Campaign Performance report''', users will encounter various metrics and data visualizations. It is essential to understand each component of the report: 1. **Metadata** - **SMS Name:** The name of the SMS campaign. - **Type:** Indicates the kind of SMS message sent; by default, it displays '''Campaign.''' - **Sender Name:** The name selected as the From name for your SMS. - **Lists:** Displays the lists that the SMS message was sent to. - **Segment:** Shows any list segments that were specifically targeted for the send. - **Date Range:** Static date range from the send date to the current date. 2. **Metrics** Each metric in the report has a definition and can be clicked to view more details: - **Total Sent:** Number of SMS campaigns sent to contacts, along with a detailed list containing recipient phone numbers, sent date, clicks, deliverability status, message details, replies, and opt-out status. - **Delivery Rate:** Percentage of messages successfully received by contacts. - **Reply Rate:** Percentage of contacts who replied to your SMS campaign. - **Click Rate:** Percentage of contacts who clicked a link in your SMS, determined by unique clicks. - **Fail Rate:** Percentage of SMS sends that were not successfully received. - **Opt-out Rate:** Percentage of contacts who opted out of your SMS communications. 3. **Widgets** - **Replies Widget:** Displays recipients' replies to your SMS campaign. The option to click '''View More''' allows you to see additional SMS replies. - **Failed Details Widget:** Offers a quick view of failed SMS sends, including errors and reasoning. Clicking '''View More''' provides further details on additional failed sends.
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