Editing Event tracking (section)

=== How Event Tracking Works ===
Event Tracking is an advanced feature. You need to be familiar with a programming language to set it up on your website or app, and you can use any programming language you prefer. If you do not know any programming languages, you can work with someone on your team who does, or you can hire an ActiveCampaign Certified Consultant to set it up for you.

An event is triggered by using POST to send data to http://trackcmp.net/event. This can be done in virtually any programming language.

To use Event Tracking, you'll need to:
# Turn on Event Tracking in your ActiveCampaign account.
# Use a programming language (of your choice) on your site to capture the following four data points: 
## Who (contact's email address) performed the event (defined by you) consisting of a value (defined by you) and when the event happened.
# Use our open API and your Event Key to send us the event information.

When this information is sent, we'll match the email address of the contact who took the defined action and match it to the email address of a contact in your ActiveCampaign account. We'll then attribute that event to the contact.

If the event does not yet exist in your ActiveCampaign account, we'll display it on your "Website" > Site Tracking" page and make it available in the segment builder.

If a contact does not exist in your ActiveCampaign account, the contact record will not be created, and the event will not be added.

If multiple events containing the same data come into ActiveCampaign, we will display them as one event in the Activity Stream.