Editing Email Deliverability (section)

== Step-by-Step Instructions ==

Here are some important steps you can take to improve your email deliverability:

=== 1. Remove Inactive Contacts ===
Regularly cleanse your email list of inactive contacts. If you send emails to users who do not engage with your content, ISPs will classify your emails as '''unwanted''' and may route them to the spam folder.

- **Action**: Utilize the engagement management tool in ActiveCampaign to remove contacts that haven't opened your emails in the last 12-24 months.

=== 2. Focus on Good, Engaging Content ===
Create valuable, relevant content that your subscribers signed up to receive.

- **Tip**: Keep content fresh and avoid a heavy reliance on promotional emails, as these can lead to lower engagement rates.

=== 3. Review Your Signup Process ===
Consider what new subscribers expect when they sign up for your email communications.

- **Action**: Ensure that your signup process is clear regarding what kind of emails your subscribers will receive.

=== 4. Send More Targeted Emails ===
Instead of sending mass emails, consider using targeted, personalized communications to engage your audience better.

- **Benefit**: This approach often leads to higher engagement and improved deliverability.

=== 5. Manage Sending Frequency ===
Establish the right balance in how often you send emails.

- **Recommendation**: Aim to contact your subscribers a few times a week to maintain a good relationship without causing fatigue.

=== 6. Use Spam Filter Testing ===
Before launching a campaign, leverage the spam filter testing feature located on the summary step of the campaign creation process.

- **Purpose**: This will help you identify any significant issues that may affect your email delivery.

=== 7. Balanced Content Design ===
Avoid sending emails that consist solely of graphics. 

- **Guideline**: Create a balanced mix of '''text''' and '''graphics''' to enhance user experience.

=== 8. Use a Recognizable From Email Address ===
Do not use free email domains, such as @yahoo.com or @gmail.com, for your "From" email address. 

- **Pro Tip**: Use an address that reflects your company or organization, enhancing credibility.

=== 9. Be Cautious with Links ===
Ensure the links included in your emails point to reputable domains.

- **Caution**: Spam filters analyze URLs, and linking to poor-reputation domains can harm your deliverability.

=== 10. Avoid Shortened Links ===
Do not use link-shortening services, which are typically flagged by spam filters.

- **Best Practice**: Include full URLs and ensure that your link text describes the destination clearly.

=== 11. Maintain Consistency in "From" Details ===
Avoid frequently changing your "From" name or email address as it can harm your reputation.

- **Advice**: Choose a recognizable name that your audience will remember.

=== 12. Regularly Check Automations ===
Review your automations to avoid overwhelming contacts with excessive emails.

- **Action**: Adjust settings as necessary to ensure contacts are not bombarded with messages.

=== 13. Avoid Similar Subject and Content ===
Refrain from using identical phrases for your email subject and body, as it may lead to your message being flagged as spam.

- **Suggested Practice**: Vary your subject lines and content to maintain engagement.

=== 14. Simplify Unsubscribing ===
Make it easy for users to unsubscribe from your emails to avoid spam complaints.

- **Tip**: Place your unsubscribe link prominently in your emails for better compliance.