Editing Ecommerce Dashboard (section)

== Step-by-Step Instructions ==

Once you are in the '''Ecommerce Dashboard''', you will see several sections that provide vital data about your ecommerce activities:

1. **Recommendations for You**
   - In this section, ActiveCampaign provides tailored suggestions on actions you can undertake within your account to enhance customer engagement.
   - Examples of recommendations include:
     - Activate an '''abandoned cart automation'''
     - Install '''site tracking'''
     - Integrate with '''Facebook Audience'''
     - Save segments of customers based on their purchasing behavior

   - You can click on the call-to-action buttons for each recommendation or the '''Learn how''' link for further instructions. To dismiss any recommendation, simply click the '''X''' next to it.

2. **Customer Journey**
   - This section displays customer journey phases—Awareness, Intent, Purchase, and Loyalty—based on the selected time period.
   - It displays:
     - Total visitors to your store (Awareness)
     - Individuals who added products to their cart (Intent)
     - Completed purchases (Purchase)
     - Repeat purchases (Loyalty)

   - Alongside each stage, metrics are provided, including '''cart abandonment rate''', '''conversion rate''', and '''repeat purchase rate''', allowing you to compare your performance against industry benchmarks.

3. **Ecommerce Performance**
   - The '''Ecommerce performance''' section presents key metrics and revenue trends over time, which helps evaluate the effectiveness of your marketing campaigns.
   - Key performance metrics include:
     - Total '''marketing revenue'''
     - Average '''open rate'''
     - Average '''click rate'''

   - A graph displaying '''marketing revenue over time''' allows for deeper analysis of revenue trends from campaigns and automation emails. Hovering over points on this graph reveals detailed information about total marketing revenue broken down by campaigns and automations.

   - Finally, an accompanying table presents essential content data such as:
     - Name (Email name)
     - Marketing Type (Campaign or Automation)
     - Last Sent Date
     - Open rate
     - Click rate
     - Revenue