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Designing mobile friendly emails
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== Step-by-Step Instructions for Designing Mobile-Friendly Emails == 1. **Enable Responsive Design**: - The '''Responsive Design''' setting is activated by default for all campaigns. To confirm or adjust this: - Click on '''Global Settings''' located at the top right corner of the email designer. - Check the '''Responsive Design''' toggle in the general settings. If it’s off, simply click it to turn it on. 2. **Avoid Copying and Pasting Text**: - When adding text to your email, avoid '''copying and pasting''' from external sources to prevent unwanted formatting. Instead, type directly into the text blocks, or use a plain-text editor before pasting it into your campaign. 3. **Optimize Column Order**: - The order of your columns in the design determines their stacking order when viewed on mobile. Columns collapse from left to right. For best results, align your content in a logical sequence, allowing for an intuitive flow in mobile view. 4. **Maintain Email Width**: - Keep your email’s width at or below '''650 pixels''' to ensure it fits well on mobile devices and does not introduce horizontal scrolling, which can hinder readability. 5. **Resize Images Appropriately**: - Images should have a width between '''400 and 650 pixels'''. Any image uploaded outside this range may not display correctly on mobile devices. Make sure to check image dimensions using the Image Block options. 6. **Utilize ALT Text**: - Always add '''ALT text''' to your images to provide context when images fail to load, ensuring accessibility for all users. This can be done in the image settings within the email designer. 7. **Use Image Blocks**: - For optimal display, use '''Image Blocks''' instead of inserting images inline within text blocks. This practice prevents issues with image wrapping and clickability in different email clients. 8. **Manage White Space with Spacer Blocks**: - Instead of padding, utilize the '''Spacer''' block to create white space and avoid narrow content issues on some mobile devices. You can set it to hide on mobile if needed. 9. **Hide Non-Essential Elements**: - Use the '''Hide on Mobile Devices''' option to hide elements that may clutter the mobile experience. Enable this feature easily in the email design options. 10. **Test Your Email**: - Before sending out your campaign, conduct thorough testing. Utilize the '''Desktop Preview''' and send test emails to various devices to see how they render. Consider using ActiveCampaign's compatibility preview feature for testing against multiple email clients.
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