Editing Deliverability tips for content (section)

== Step-by-Step Instructions ==

Following these steps can enhance your email content and improve your deliverability rates:

1. **Sender Name and Address**:
   - Use a recognizable sender name and ''from address''. It is advisable to keep your sender name consistent for brand recognition. Make sure your ''from address'' is linked to a domain that you own, avoiding the use of free email domains. You should also ensure proper authentication settings are in place.

2. **Encourage Engagement**:
   - Prompt your recipients to forward emails and reply to them. Remind them to add your email address to their contact book. This encourages positive sender reputation metrics and can improve inbox placement.

3. **Monitor Spam Check Flags**:
   - Pay attention to any warnings from the '''Spam Check''' feature in ActiveCampaign. If it flags phrases that resemble "get rich quick schemes," it's advisable to adjust your content accordingly.

4. **Unsubscribe Options**:
   - It is important to make it easy for recipients to unsubscribe if they choose. An easily accessible unsubscribe option decreases the risk of spam complaints. Always display a clear unsubscribe link, as trying to hide it can negatively impact your deliverability.

5. **Image Optimization**:
   - Ensure that any images used in your campaigns are optimized and compressed, ideally keeping their size under 50kb. Large images can trigger spam filters. Preferably, use JPG format over PNG and consider breaking larger images into smaller pieces for better performance.

6. **Avoid Common Spam Triggers**:
   - While terms like "free" or "100%" may seem concerning, they don't necessarily have a major impact on deliverability if your sending practices and list engagement are sound. However, it is still a best practice to use common sense when crafting your subject lines and content.