Editing Contact Performance Report (section)

== Step-by-Step Instructions for Using the Contact Performance Report ==

Once you have accessed the Contact Performance Report, you can easily filter and analyze the data. Below are detailed instructions to help you navigate the report effectively:

=== 1. Load the Contact Performance Report ===
By default, the report will load data from the last 30 days. 

=== 2. Apply Filters ===
At the top of the report, you will find three filters to customize your contact data view:
* **Tag:** Use this filter to segment data based on specific tags applied to your contacts.
* **Lists:** This filter allows you to segment contacts based on associated lists.
* **Date Range:** Enter a specific time frame for data analysis instead of the default last 30 days.

=== 3. Review Performance Metrics ===
The report displays key metrics, which include:
* **Total Contacts:** The total number of contacts in your account, irrespective of their status.
* **Active Contacts:** Contacts subscribed to at least one list.
* **Non-Active Contacts:** This metric includes contacts that are unsubscribed from all lists, including those that are unconfirmed, unsubscribed, and bounced.
* **Growth Rate:** Calculated as the number of contacts at the beginning of the selected date range divided by the number of contacts at the end of that range, expressed as a percentage.

=== 4. Analyze Contact Trends ===
In the **Contact Trends** widget, analyze your contact data based on the applied filters:
* Filter the trends based on daily, weekly, or monthly data across the selected date range.

=== 5. Review Lists and Tags ===
In the **Lists and Tags** widgets, observe the Top 5 Lists or Tags in your account for the given date range, including:
* The **Total Contacts**, **Active Contacts**, and **Non-Active Contacts** data.
* The **Growth** value for each List or Tag, reflecting the same definitions as above.

=== 6. Export the Report ===
You have options to export the Contact Performance Report for further analysis:
1. Click the **Share** button at the top of the report.
2. Select the **Save** button to download it as a PDF.
3. Alternatively, to share, click the **Generate public link** to copy the link for seven days.
4. Optionally, you can enter a custom message and the email addresses to send the link.