Editing Best practices for email marketing (section)

=== Marketing List Types ===
Marketing List types represent the communication types opted in by your contacts to help you manage channel-specific subscriptions. This ensures your subscribers will receive communication and content that aligns with their subscription preferences.

Lists help manage consent, opt-ins, and subscriptions across different communication channels. Separate SMS lists are essential due to differing regulatory requirements from email. Maintaining separate lists also gives contacts control over their subscriptions. If a contact unsubscribes from emails, they can still receive SMS messages if they signed up for them. Likewise, replying STOP to an SMS only stops SMS messages, but they can still receive emails.

When creating your lists, you have the choice between the following two options:
* '''Email Marketing'''  
This list type is used to collect contacts that have subscribed to your email campaigns. [[How to create an email marketing list]].

* '''SMS Marketing'''  
This list type is used to collect contacts who opted in to receive your broadcast SMS messages. [[How to create an SMS marketing list]].