Editing Email Deliverability (section)

== FAQ ==

=== Q1: Why are my emails ending up in spam? ===
Emails may end up in spam due to engaging inactive contacts, using poor-quality links, or repeating phrases between subject lines and content. 

=== Q2: How can I clean my email list efficiently? ===
Use the '''engagement management tool''' in ActiveCampaign to identify and remove inactive contacts.

=== Q3: What type of content improves deliverability? ===
Content that is relevant, engaging, and expected by subscribers tends to improve deliverability.

=== Q4: How often should I send emails to my list? ===
Aim for sending emails a few times per week, adjusting based on subscriber engagement and content type.

=== Q5: Is it necessary to use a business email for sending campaigns? ===
Yes, using a business email helps establish credibility, which can improve deliverability.

=== Q6: What should I do if I get spam complaints? ===
Analyze the reasons behind complaints, simplify the unsubscribe process, and improve content relevance to reduce future complaints.

=== Q7: How does the spam filter testing feature work? ===
The spam filter testing feature identifies key issues that may hinder your email from being delivered to inboxes, allowing for proactive adjustments.

By following these guidelines and implementing best practices in your email marketing strategy, you can significantly enhance your email deliverability, ensuring your communications reach the intended audience effectively.
```