Editing Warm Up Domain (section)

=== Introduction ===

Warming up a new domain is vital for establishing credibility with mailbox providers (MBPs) such as Gmail, Yahoo, and Microsoft Outlook/Office 365. '''Domain reputation''' is a measure of your domain's trustworthiness and plays a key role in your email deliverability. A positive reputation increases the likelihood that your emails will make it to recipients’ inboxes rather than being marked as spam.

This guide will help you understand how to maintain a positive domain reputation by progressively warming up your new sending domain. If you're new to ActiveCampaign, consider learning about how to set up your deliverability in your first 30 days before diving into warming up your domain.