Editing Templates (section)

=== Email templates overview ===
Last updated May 28, 2025 at 7:29 PM

ActiveCampaign plans: 
* Starter
* Plus
* Pro
* Enterprise

Please note that what you see in your account may differ from some of the steps outlined in this article. The "Campaigns" section in your ActiveCampaign account has been updated to say "Email."

When you create a campaign or automation email, you can use any one of the templates we provide as a starting point. Using a template for your emails ensures brand consistency and messaging and also saves you time. They even provide guidance and best practices if you're new to email marketing. Templates make email creation easier—once you select a template all you need to do is focus on the content.

With ActiveCampaign, you can choose from a variety of over 125 templates based on your business goal, a layout, or one that is predesigned. These templates include things like newsletters, feedback requests, abandoned cart notifications, and others. You even have the option to build them using AI or you can start from scratch using HTML. Email templates are organized by business goals, layout, inspiration (predesigned templates), and past campaigns.

In this article, you'll learn about the types of email templates ActiveCampaign offers so you can make the right decision for your email marketing needs.