Editing Standard Conversion Events (section)

== Introduction ==
'''Standard Conversion Events''' are a powerful feature introduced in October 2024 that allow ActiveCampaign users to quickly and easily track essential customer actions across marketing campaigns. These pre-built events streamline the process of measuring marketing performance, enabling businesses to gain actionable insights into user behavior, campaign effectiveness, and customer engagement.

With a simple setup and no requirement to configure custom events from scratch, '''Standard Conversion Events''' reduce friction for marketing teams and empower them to focus on strategy and optimization. From tracking purchases to email clicks, these events lay the foundation for more refined marketing automation and performance analysis.

This feature is part of the broader enhancements to the new '''Conversions Page''', designed to make performance tracking more accessible, flexible, and informative.