Editing Spam Check (section)

== What is Spam Check? ==

Every campaign and automation email created in ActiveCampaign undergoes a '''Spam Check'''. This tool scans the content of your message and provides results that can be viewed on both the '''Campaign Summary''' page and the '''Campaign Settings''' page. The backend system that powers the Spam Check tool is called '''SpamAssassin''', which is one of the most widely utilized open-source tools designed for scanning messages to identify potential spam characteristics.

If Spam Check determines that your content has no issues, you will see a result of '''"Passed"''' along with a green checkmark. Conversely, if Spam Check identifies concerns, you will receive a numerical score alongside a list of issues to address before sending the communication to your contacts.

=== A Few Important Notes about Spam Check ===

* '''Spam Check''' does not prevent you from sending your email. Instead, it highlights issues that may need your attention before the message is dispatched.
* The service solely analyzes the content of your message; it cannot assess the reputation of your domain or the composition of your mailing list. Hence, it is possible to pass the Spam Check and still face deliverability challenges.
* The SpamAssassin tool can be customized by ISPs, meaning rules may be added, adjusted, or removed based on their own criteria.
* The results shown by Spam Check are based on a default configuration.
* Major ISPs like Gmail, Hotmail/Outlook/Microsoft, and Yahoo/AOL do not rely heavily on SpamAssassin for their spam detection. Instead, they may use some of the underlying logic demonstrated in SpamAssassin but utilize proprietary systems that are much more complex.