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== Introduction == The ability to determine whether an email sent via ActiveCampaign landed in a contact's inbox or was redirected to a spam folder is a common concern among users. Understanding email deliverability and the factors that influence it is crucial for maintaining effective communication with your audience. Unfortunately, once an email is sent, there is no method within ActiveCampaign to track its specific pathway through contacts' email service providers. Emails can be sorted in various ways, including being spammed, forwarded, or placed into other folders, which are ultimately managed by the recipient's email service provider. This article discusses how to understand email deliverability, why emails might go to spam, and best practices to improve the chances of your emails reaching the intended inbox.
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