Editing Setting up Event Tracking with our API wrapper (section)

== Introduction ==
Event Tracking is an advanced feature offered by ActiveCampaign, designed to help you collect valuable data regarding various contact behaviors on your website or app. This feature allows you to create events for almost any activity, such as clicks, sign-ups, or purchases, and assign a specific value to each event. By capturing this data and sending it to your ActiveCampaign account, you can significantly enhance your marketing and sales processes. Moreover, Event Tracking enables you to trigger automations, create segment conditions, and personalize your campaigns, which can lead to improved engagement and conversion rates.

Implementing Event Tracking using the API wrapper simplifies the process of sending event data to ActiveCampaign. The API wrapper handles the necessary connections and API calls, allowing you to focus on defining and capturing the events efficiently.