Editing Set up single sign on (section)

=== Introduction ===
Single sign-on (SSO) is a vital feature for organizations looking to enhance their user experience and security. With SSO, users can access multiple applications, including ActiveCampaign, using a single set of credentials provided by an identity provider (IdP). This eliminates the need to manage multiple usernames and passwords, thus streamlining the login process.

In the context of ActiveCampaign, setting up SSO allows admins to integrate with various SAML (Security Assertion Markup Language) compliant identity providers such as Okta or Microsoft Entra ID (Azure AD). This feature is particularly crucial for businesses utilizing a corporate network that requires secure and efficient access to applications. 

With this feature, organizations gain tighter control over user authentication, and improve compliance with corporate security policies. The ability to enforce SSO can reduce potential vulnerabilities associated with using separate login credentials for each service.