Editing Segmenting with activity windows (section)

=== Introduction ===
Activity windows in ActiveCampaign allow you to create segments based on contact activities, such as email sends, opens, clicks, and replies. This capability is essential for improving engagement and ensuring your messaging reaches the right audience. For instance, by segmenting contacts who have not opened or clicked on any emails in the last six months, you can identify disengaged contacts and take action to improve your contact list's performance.

Understanding how to utilize activity windows effectively can help you create more precise segments and optimize your overall email marketing strategy.