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== Introduction == The integration between '''Salesforce''' and '''ActiveCampaign''' provides a powerful solution for businesses to synchronize their leads and contacts across both platforms. This two-way sync allows data to flow seamlessly, ensuring that your marketing and sales teams are always on the same page. The integration permits users to add Salesforce leads and contacts into ActiveCampaign while also allowing ActiveCampaign contacts to be added as leads or contacts in Salesforce. Additionally, the integration enables dynamic data updates between the two accounts, ensuring that any changes made in one platform are reflected in the other. Utilizing this integration can enhance your customer relationship management (CRM) processes and improve marketing effectiveness by maintaining accurate, real-time data across both systems. It is essential for users aiming to leverage both platforms for optimal business performance.
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