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== Introduction == The **SMS Automation Action Improvements** introduced in August 2024 aim to significantly enhance the way users engage with contacts through SMS in their automation workflows. These updates bring a streamlined experience, modernized interface, and better personalization tools to help marketers improve customer reach and responsiveness via mobile messaging. With SMS being a critical communication channel across ecommerce, events, and feedback collection, these enhancements make it easier than ever to configure, preview, and personalize SMS messages directly inside your **Automations** in ActiveCampaign. This update is available for accounts on Marketing or Sales plans starting with **Plus**, **Professional**, and **Enterprise**, as long as the **SMS add-on** is active. New customers from June 3, 2024, should check the [pricing page](https://activecampaign.com/pricing) for SMS availability in their plan.
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