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== Introduction == When you create a form in ActiveCampaign, it allows you to gather information from website visitors. Collecting subscriber data is essential for personalizing your marketing messages and nurturing leads effectively. This article will walk you through the process of publishing a form to your website using the embed codes provided by ActiveCampaign. There are two types of embed codes available: the '''Simple embed code''' and the '''Full embed code'''. These codes differ in functionality and should be chosen based on your needs. The '''Simple embed code''' updates automatically with changes made in your ActiveCampaign account, while the '''Full embed code''' is static and requires manual updates.
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