Editing Pivot data in Custom Reports (section)

== Introduction ==
The feature of '''Pivot Data in Custom Reports''' within ActiveCampaign enables users to rearrange the columns and rows of their reports. This capability is crucial for visualizing data from multiple perspectives, providing insights that are more nuanced and actionable. By utilizing pivots, you can examine data broken down by various dimensions, allowing for deeper analysis and better-informed decision-making.

Data pivoting is particularly important when seeking to identify trends over time or to compare different metrics side by side. This article will guide you through the process of accessing and utilizing this feature, including step-by-step instructions, available configuration options, best practices, and common use cases.