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=== Why Use Phone-only Contacts? === The '''phone-only contacts''' feature is designed for businesses focusing on increasing customer engagement via mobile messaging. The advantages of using this feature include: * '''Reach More Customers''': Businesses can connect more efficiently with those who prefer mobile communication, thereby enhancing engagement through means such as texts and WhatsApp. * '''Easy Sign-Up''': Enabling contacts to join without the requirement of an email address simplifies the sign-up process, making it more accessible.
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