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== Introduction == The '''Personalization agent''' is a powerful new feature within ActiveCampaign's suite of tools, currently available in [[Beta Release]]. This innovative agent allows users to create highly personalized content at scale. By leveraging unique customer attributes, the Personalization agent generates tailored, one-to-one messages for each subscriber. This transformation in personalization techniques not just enhances user experiences but also plays a critical role in boosting engagement and reducing the hours spent on manual personalization tasks.
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