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Optimize your campaign for Dark Mode
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=== Introduction === The increase in users opting for '''Dark Mode''' across various applications has made it essential for marketers to optimize their emails accordingly. Dark Mode is a feature that many email clients offer, changing the visual presentation of emails to offer a darker background with light-colored text and elements. This setting not only caters to users' preferences for darker interfaces but also alleviates eye strain in low-light settings and conservatively saves battery life on devices. In this article, we will explore the importance of optimizing your email campaigns for Dark Mode, how to access relevant features within ActiveCampaign, and best practices to ensure seamless visibility of your content across various email clients.
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