Editing New Conversions Update (section)

== Introduction ==
The September 2024 release of the **New Conversions Update** introduces a streamlined and improved experience for managing conversions in ActiveCampaign. This update focuses on simplifying conversion creation, enhancing configuration flexibility, and improving the ability to personalize conversion tracking. 

This upgrade is important for all users who rely on **conversion events** to track key actions in automations and assess campaign performance. With features like conditional triggers and dynamic values from contact fields, marketers can now create more context-aware and relevant conversion events—all from a redesigned, user-friendly interface.

The update also provides a **dedicated Conversions page**, making it easier to monitor, configure, and review conversion settings visually. Whether you're running goal-based automations or tracking specific actions, this enhancement will significantly improve your workflow and expand your tracking capabilities.