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=== Introduction === The use of GIFs (Graphics Interchange Format) has become increasingly popular in email marketing due to their engaging animated visuals. However, users might encounter issues with GIFs not functioning correctly in their Campaign or Automation emails. Understanding the common reasons why GIFs may not work is essential for ensuring that your email campaigns are visually appealing and effective in capturing your audience's attention. This article covers the possible reasons for GIF malfunctioning, best practices for ensuring compatibility, and troubleshooting steps to resolve these issues.
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