Editing Manage Unsubscribes (section)

== Introduction ==
The ability to manage unsubscribes within your automations is a significant feature that aids in maintaining list hygiene and protects your sender reputation. This feature is especially relevant in light of regulations such as the CAN-SPAM Act, which mandates clarity in unsubscribe options. By improving your manageability of unsubscribes, you ensure that contacts can easily opt-out, which in turn enhances the trust in your communications.

The primary mechanism for managing unsubscribes in ActiveCampaign is through the '''automation list association dropdown''' found within the '''Manage Emails''' button. This functionality is available to users on all ActiveCampaign plans, including Starter, Plus, Pro, and Enterprise.