Editing Get started with segments (section)

== Introduction ==
In ActiveCampaign, a '''segment''' is a specific group of contacts that you can define based on a set of conditions, such as actions taken, website visits, field values, and contact tags. For instance, you can create segments based on demographic information, specific tags, or user engagement with your campaigns (like who clicked on or opened an email). This feature is essential for effective email marketing, as it enables you to create and send more personalized campaigns. By doing so, you can significantly increase revenue, drive engagement, and improve your email deliverability.

This article will guide you through the workings of segments in ActiveCampaign, how to utilize them, and the next steps to ensure you make the most of this powerful feature.