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=== Introduction === Artificial Intelligence (AI) is transforming the landscape of marketing by leveraging machine learning to analyze behavioral patterns and historical data. This allows for more accurate predictions and optimizations in your campaigns. Utilizing AI features in ActiveCampaign can significantly enhance campaign performance, enable informed decision-making, and facilitate seamless customer experiences. This guide links to essential AI resources available in ActiveCampaign. Note that access to certain features depends on your ActiveCampaign subscription plan, including Starter, Plus, Pro, and Enterprise offerings.
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