Editing Form Entries and Contacts Created (section)

=== Introduction ===
When contacts submit your ActiveCampaign form, the platform supplies a range of statistics that help you analyze form performance. The two metrics, '''Form Entries''' and '''Contacts Created''', measure different aspects of form submissions:

- '''Form Entries''' refers to the total number of times a form has been submitted, irrespective of whether the submissions are from new or existing contacts. 
- '''Contacts Created''' reflects the number of new contacts added to your account as a result of those submissions. This means if a user submits a form but is already a contact in your database, they won't count towards this statistic.

These metrics are crucial as they help marketers assess the effectiveness of their forms and campaigns, informing strategies to increase engagement and conversion rates.