Editing Emojis, subject lines, and deliverability (section)

=== Introduction ===
Email marketing is a continually evolving medium, and marketers must adapt their messaging strategies to keep up with trends. The use of emojis, while originally associated with mobile and social media platforms, is now widely accepted in marketing communications. With the incorporation of emojis into subject lines in ActiveCampaign, marketers can elevate their communication strategies. This feature allows for conveying emotions, emphasizing key points, and capturing attention in ways that traditional text may not.

The significance of emojis in email subject lines is underscored by research indicating their impact on open rates and inbox placement, although it's crucial to balance their use to avoid negative repercussions, such as increased spam complaints.