Editing Email Campaign Metrics (section)

== Key Metrics ==

When analyzing your automated campaign, consider the following key metrics:

=== Open Rate ===
The open rate indicates the percentage of recipients who opened your email. A higher open rate suggests that your subject line and sender name are effective.

=== Click-Through Rate (CTR) ===
The click-through rate measures the percentage of recipients who clicked on one or more links in your email. This metric is crucial for understanding how engaging your content is.

=== Bounce Rate ===
The bounce rate represents the percentage of emails that could not be delivered to the recipient's inbox. A high bounce rate may indicate issues with your email list quality.

=== Unsubscribe Rate ===
The unsubscribe rate shows the percentage of recipients who opted out of your email list after receiving a campaign. Monitoring this metric can help you identify potential issues with your content or frequency.

=== Conversion Rate ===
The conversion rate measures the percentage of recipients who completed a desired action after clicking through your email, such as making a purchase or signing up for a webinar.