Editing Default value (section)

== Introduction ==
In ActiveCampaign, personalization tags are essential for creating targeted and effective communications. These tags allow you to display dynamic content specific to each recipient within your campaigns and automation emails. However, when a contact, deal, or account field does not contain a value, the resulting email may show blank spaces where this dynamic information is expected. To prevent this issue, it is crucial to understand how to add a '''default value''' to your personalization tags. This feature becomes particularly important as it enhances the personalization of your content, ultimately leading to improved engagement from your audience.