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Dedicated IP addresses
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== Introduction == A '''Dedicated IP address''' is a unique Internet Protocol address assigned solely to your email account. It plays a critical role in the delivery of emails, allowing your digital communications to have their own identity on the Internet. At ActiveCampaign, most of our users rely on a shared IP pool to send their emails, which has worked well due to its longstanding positive reputation with major inbox providers. However, if you're sending emails to a sizable list of at least 100,000 contacts regularly, a dedicated IP may provide advantages that align with your business's needs. It's vital to understand that while a dedicated IP can offer many benefits, it does not inherently guarantee improved email deliverability. This article will guide you through access points, setup, configuration, best practices, and common questions regarding dedicated IP addresses.
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