Editing Custom Contact Fields (section)

== Introduction ==
In ActiveCampaign, '''Custom Contact Fields''' are designed to allow users to store additional information about their contacts that goes beyond the standard fields (like First Name, Last Name, Email, and Phone). This feature matters because it provides businesses with the flexibility to segment, filter, and personalize communication with contacts based on specific criteria that are relevant to their business needs. Since there is no limit to the number of custom contact fields you can create, it's crucial to manage them effectively to avoid clutter and maintain organization.