Editing Create a browse abandonment automation (section)

=== Introduction ===
The "Create a browse abandonment automation" feature in ActiveCampaign allows businesses to reconnect with customers who have left their online store without completing a purchase. This automation triggers an email follow-up to shoppers who abandon their browsing sessions, encouraging them to return and finalize their transaction. This feature is crucial for recovering lost sales, engaging potential customers, and improving overall conversion rates. By strategically targeting users with personalized messages about items they were interested in, companies can increase engagement and reclaim revenue that might otherwise have been lost.