Editing Conversions (section)

== Introduction ==
In ActiveCampaign, a '''conversion''' is an essential mechanism that allows you to track specific actions taken by your contacts, such as visits to key webpages or significant interactions within your automations. Understanding conversions is crucial for evaluating the effectiveness of your marketing efforts and the overall engagement of your audience. By associating a value with a conversion, businesses can derive meaningful insights into the impact of their campaigns. For instance, if one in ten newsletter subscribers generates a profit of $200, then a '''Newsletter subscription''' conversion could be assigned a value of $20.

This article provides a comprehensive guide to setting up and managing conversions within ActiveCampaign, including how to access the feature, detailed step-by-step instructions for creating and managing conversions, and best practices for their effective utilization.