Editing Conversations overview (section)

=== What is Conversations? ===

'''Conversations''' is an online communication platform provided by ActiveCampaign that empowers businesses to engage with customers in real-time via chat and asynchronous email. All customer interactions are stored in a unified inbox, enabling easy access and management for your team. 

With Conversations, you can:
* Have engaging two-way conversations with leads and customers through live chat and email.
* Add a '''chat widget''' to your website, allowing customers to reach out directly.
* Respond to incoming chats in real-time or manage them from your computer or mobile device.
* Set up '''notifications''' for incoming chats to stay on top of customer inquiries.
* Connect chat interactions to a contact’s profile record for a richer customer history.
* Respond to chats or inbound emails through the unified Conversations inbox.
* Forward emails from your personal inbox into the Conversations inbox for unified management.
* Utilize automations to create personalized experiences for customers based on chat interactions.

It is important to note that only Primary Admins can activate the '''Conversations''' feature within an ActiveCampaign account, making it essential to manage access and configuration carefully.