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=== Introduction === The '''Conversations''' feature in ActiveCampaign allows agencies to effectively manage customer interactions and communication. This feature is essential as it enhances customer relationship management by centralizing conversations, enabling quick response times, and facilitating better customer support. However, it's important to note that as of January 3, 2023, the '''Conversations''' feature is no longer available for purchase to new customers, and it is exclusively available for accounts that previously trialed this functionality or have existing '''Conversations''' seats.
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