Editing Contact Score and Deal Score (section)

== Introduction ==
In today's competitive marketplace, understanding your audience and the value of your interactions is crucial. ActiveCampaign offers powerful tools to help businesses gauge engagement through '''Contact Scores''' and '''Deal Scores'''. These scores are numerical values that reflect the actions and engagement levels of both your contacts and deals, enabling informed marketing and sales strategies. 

The '''Contact Score''' helps marketers identify engaged contacts, allowing for smarter segmentation and targeted efforts. Meanwhile, the '''Deal Score''' provides sales teams a way to highlight and prioritize high-value deals based on specific actions.