Editing Conditional Content (section)

== Introduction ==
Conditional Content is an advanced feature offered by ActiveCampaign that allows you to dynamically display or hide content in your email campaigns based on specific criteria related to your contacts. This capability is vital for tailoring content to the varied interests and characteristics of your audience, thereby enhancing engagement. By using Conditional Content, you can create a more personalized experience for your subscribers, increasing the relevance of your emails and potentially improving conversion rates.

For instance, if you know that part of your audience is interested in yellow paint while another segment prefers blue, Conditional Content enables you to display images of these paints selectively, ensuring each recipient sees content that resonates with their preferences.