Editing Business Goals overview (section)

=== Introduction ===

The Business Goals feature helps you consolidate efforts across different marketing channels to assess success in meeting your goals. For instance, if your primary objective is to increase your subscriber count, setting this up as a business goal in ActiveCampaign allows for easy monitoring of related campaigns and automations. You can begin by creating a conversion, such as "Has subscribed to a list," and associate relevant assets to monitor progress.

Having a structured approach to your marketing goals is not just about staying organized; it directly impacts your effectiveness in reaching those goals. The Business Goals dashboard provides a visual representation of your performance, where you can make timely adjustments based on actionable insights.