Editing Add your preference center to a campaign (section)

=== Introduction ===
Adding a '''preference center''' to your email campaigns is a crucial feature that allows subscribers to customize their email preferences. This feature is available on the Plus, Pro, and Enterprise plans of ActiveCampaign. The ability for subscribers to choose which lists to subscribe to or unsubscribe from enhances the quality of your data and segmentation while personalizing your customer's journey, ultimately leading to higher engagement rates.

With a preference center link, you empower your contacts to specify their email preferences, thus increasing their personal connection to your campaigns. This article will guide you through the process of including a link to your preference center in both direct and automated email campaigns.