Editing Add a form (section)

== Introduction ==
Forms are essential tools in marketing as they facilitate the collection of user information, from contact details to feedback and preferences. By adding a form to your ActiveCampaign emails, you ensure that you can capture audience data effectively, leading to better segmentation, personalization, and ultimately, improved campaign performance. 

It is important to note that while forms can be integrated into your emails, embedding them directly is not recommended due to various technical challenges. This article will guide you through the process of adding a form link to your campaigns without running into common pitfalls associated with embedding.