Editing Acuity Scheduling (section)

== Introduction ==

The **Acuity Scheduling integration** is a new enhancement launched in October 2024 that allows ActiveCampaign users to seamlessly connect Acuity Scheduling with their marketing and CRM workflows. Using **Custom Objects**, this integration synchronizes key appointment and client data between both platforms.

ActiveCampaign users can now automate follow-ups, improve customer segmentation, and build robust historical records of appointments—all without manual data entry. Whether it’s a client’s first booking or a recurring consultation, the new integration ensures every interaction is captured and acted upon to help you grow your business.

This feature is especially valuable for businesses relying on appointments for sales, consultations, or ongoing client services, as it streamlines communication, boosts personalization, and supports a holistic customer experience strategy.