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== Introduction == ActiveCampaign components allow users to integrate ActiveCampaign's marketing automation capabilities directly within Microsoft Dynamics 365. By adding the '''ActiveCampaign Marketing Activities''' component to lead and contact forms, your team can view the latest engagement activities related to these contacts. This integration enhances the functionality of your CRM by providing real-time insights into customer interactions, making it easier to manage relationships effectively. This feature is particularly beneficial for businesses that already use ActiveCampaign for their marketing efforts and want to maintain seamless workflows without switching between multiple platforms. The ability to see marketing activity, such as email opens and click-throughs, within Microsoft Dynamics 365 significantly streamlines the decision-making process for sales and marketing teams.
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