Editing ActiveCampaign and Apple iOS 15 Mail Privacy Protection (section)

== Introduction ==
ActiveCampaign's integration with Apple iOS 15 Mail Privacy Protection (MPP) presents significant changes for email marketers. This feature, which is part of Apple's initiative to bolster user privacy, allows users of the Mail application to mask their IP addresses and prevent third-party tracking of email activity, particularly email opens. Understanding how MPP impacts your email marketing strategy is crucial, as it alters the way key performance indicators (KPIs) are measured and how engagement is defined.

By opting into this privacy setting, Apple Mail users will generate artificially inflated open rates in reporting while altering the dynamics of how you can assess the effectiveness of your campaigns. ActiveCampaign has adapted its system to give marketers a clearer picture of email engagement despite these new privacy measures.